Analytics Software Is Essential For Any Business - 1529 Words

In this modern era, analytics software is essential for any business. It helps to understand different ways to reach target audience and drive traffic to the website. Google analytics is one of the easiest ways to achieve this. Especially helpful for the small business owner as it is free and easy to use, hence no need to employ IT personnel. It provides both general statistics and minutiae in detailed, comprehensive reports. Google analytics does not show how business is doing without some additional setup. Setup the goals in Google analytics, so that it can to keep track of what’s critical to the business. Its comprehensive metrics, non-exhaustive data, and easy-to-use interface make it an invaluable resource for businesses in nearly†¦show more content†¦It will also show a breakdown of which browsers are used and how frequently. This feature is useful because sometimes web features are incompatible with certain browsers and operating systems. If a significant chun k of visitors are using a system that doesn t suit the designed website, it might be time to redesign the site framework as per the users. EVENT TRACKING Events are user interactions with content that can be tracked independently from a web page or a screen load. Downloads, mobile ad clicks, gadgets, flash elements, AJAX embedded elements, and video plays are all examples of actions that business owners might want to track as events. This feature tracks how many visitors clicked on ads and which signup form they use to subscribe to newsletter. It provides the insights of how well each of them performs like who checks social media profile, who gets on RSS feed. Based on those percentages business owners can choose what kind of ads to display on the sidebar, their positions, or what signup form performs best and gives more subscribers. CUSTOM ALERTS Google alerts act as a kind of watchdog for anomalies in data. Google analytics alerts work to let us know of deviations from regular data trends that occur. The main point of alerts is to notify when something out of the norm happens. If traffic tanks and business owners are not watching analytics reports daily, an alert can help quickly notify in the event of traffic loss. When setting threshold limits, make